Anyone can spike one good month. The real test is what email does five months later.

When this brand came to us, email was $1,692 a month, under 8 percent of revenue. Five months on it holds steady at 25 percent of total revenue, $56,069 attributed in the latest window.

Flows compound. Systems stick. Spikes don't.

#emailmarketing #klaviyo #retentionmarketing
