This one's interesting: the brand only wanted flows. Their in-house team kept running all the campaigns.

Sixty days after our flows went live: $14,066 to $37,668 attributed, 15.6 to 34.7 percent of total revenue. No extra campaigns, no more sends. Just automation doing its job around what they already did.

Flows are the highest-leverage piece of the whole system.

#emailmarketing #klaviyo #marketingautomation
