A high end furniture brand with all its attention on scaling the store, and none on email. Fair enough, until you see what the channel was worth.

One month after we switched it on: £0 to £14,216 attributed, 0 to 37.9 percent of total revenue.

High AOV brands often assume email is for impulse products. It's the opposite. Slow, considered purchases are exactly where email earns its keep.

#emailmarketing #klaviyo #furniture
